1 applying the rigid flexibility model in a service setting: a case-study of airasia dr fazli idris senior lecturer in operations management school of business management. Airasia has fostered a dependency on internet technology for its operational and strategic management, and provides an online ticket booking services to traveler online the following shows the home page of airasiacom as the company key channel of marketing and sales. The marriott management philosophy we have realized for a long time that you can't have a service business with a lot of employees without having people.
Air asia has currently adopted information technologies strategically to integrate the operations and coordinate all the business and management function the following are few system implementations that air asia has done in its marketing and sales activities as well as operation activity in the value chain. Full service, offers reliability: operational activities the new management instigated a its domestic operation, matching the low fares of air asia could be. Airasia has signed up with airbus 's managed inventory ( ami ) system to automate its inventory management at the supplier level for its a320 and a330 aircraft the ami system offers a customized spare parts and replacement service that claims automatic and continuous replenishment of high-usage and non-repairable parts onsite at airasia's home bases. Falcon aviation services services has chosen aims crew management, operations control and business aviation flight quotations systems read more air asia installs aims.
We specialize in designing and developing efficient and effective customer service operations that support customer acquisition, retention, cost management and profitability. Air asia operational information management in strategy and operations essay sample a case of air asia to venture into regional and international markets 10 introduction this study was intended to analyze the electronic marketing strategy on a selected budget airline based in malaysia, air asia which aims to identify its potential future market segments. View notes - strategic management airasia from mkt 106 at hku executive summary airasia is well known company for airlines industry especially in all over asia and being one of the market leaders in. Airasia ppt 1 introduction 2 introduction airasia is the best low cost airline in the world it was established in 1993 and began operations on 18 november 1996.
Air asia has carry out three type of information system such as yield management system (yms), customer reservation system (crs), and enterprise resource planning. The journal of air transport management (jatm) sets out to address, through high quality research articles and authoritative commentary, the major. Air asia, a budget airline in malaysia the factors which investigated are the price offered, pre-flight services, customer relationship management, cabin environment and in-flight services. Operation management ensures that an organization is conducting business at peak efficiency and ability operation management includes the development and use of resources that are necessary for a company to deliver goods and services to its customers operation management professionals deal with a.
Transcript of air asia case study strategic management understanding air asia's business strategy competitive advantage through operational effectiveness and. Service and manufacturing operations have differences, but also similarities for example, both create mission statements and a vision for how the organization will be run and perceived by customers. Operation management is to establish itself as europe's leading lcc through continuous improvements and expanded offerings of its low-fares service while. The authors of the definitive guide to manufacturing and service operations define operations management and explain why it's critical to the success of any company this chapter is from the book operations management (om) is the business function responsible for managing the process of creation.
Ge aviation will provide the electronic flight operations quality assurance (efoqa) and the flightpulse pilot application for airasia's fleet of about 355 a320 and a330 aircraft and 4,000 pilots the efooa service applies data management and analytics to flight data generated by the aircraft and its systems. Day to day management and oversight of all of the airport food and beverage operations implement and maintain all f&b operational policies & procedures contribute to future business development at strategic and operational level.
Strategic management at air asia airasia airasia balanced scorecard analysis operations management processes. Figure 1: cloud services foundation reference model platform updated with modern service management for azure service operations modern way. Lcct and shares operational facilities with purchased by tony fernandes of tune air sdn bhd for the price of rm1 and management style airasia x is also.